Thrive Live brings you professional knowledge and thought-provoking conversations on-the-go.
Thrive live – new trends, professional advice, and stimulating discussion around audience development.
Robert Jones from brand consultancy Wolff Olins chats to Thrive CEO Margaret Henry. They discuss branding in the cultural sector - who is getting it right, and where brands are going wrong.
Claire Rose interviews Katy Raines, a well known arts marketing expert. Katy explains what segmentation is, why it works and includes case studies of successful segmentation.
In this podcast we hear from the museum guides and curators on what the process was actually like and how glad they are they done it!